I bought this shampoo because the ingredient list did not contain sulfates and I love the Emu Oil conditioner. However, it foamed really well and seemed to strip my hair of natural oils. So I decided to look up the ingredient list and discovered that Plantaren APB - the second ingredient - is a concentrated mixture of sulfates (ammonium lauryl sulfate and others). These are some of the harshest sulfates. I feel misled by the ingredients and am disappointed that Treasured Locks is not more transparent about what is in this shampoo. I will be throwing out the rest of my bottle and will not purchase this product again. My hair is very fragile and prone to dryness so I cannot afford to use harsh, drying shampoos. I still like the conditioner, but have not googled those ingredients yet.
Merchant Response:The shampoo contains plantaren APB which is a concentrate. While plantaren is a concentrate, it's not true to say the shampoo has a concentrated mixture of sulfates because the plantaren is diluted with deionized water in the final product. We think the customer testimonials speak for themselves. This is a mild, moisturizing shampoo.